OUR MISSION
"Our mission is to encourage our customers to lead their own style, live in the moment and enjoy every product we deliver."
- Founders I&E from Aela Jewels
ABOUT AELA
SPARKLE. SHINE. SMILE.
Aela是與我們母親名字的同音字,在她成長的地方是[我們]的意思。
在這是指我們倆姊妹希望承繼上一代的珠寶生意,共同延續上一代堅守不朽的精神概念。
我們確信這個目標和我們尋找理想的忠誠達成一致,將最好的服務和最高的品質呈獻給我們每一個客人。
我們精挑細選每一件貨品,採用進口莫桑石,進口高碳鑽,
更可特別訂製天然鑽石,
我們的宗旨是提供最優質的品質及服務令每位客人揀到自己喜愛及獨一無二的款式。
OUR BACKGROUND
Founded in Hong Kong in 1983 by a talented and enthusiasm couple, Ella & Johnson named their company as Pearl Shining and established a professional reputation to become one the greatest sources of pearl. As pearl experts, they provided high quality loose pearls internationally.
By 1989, Pearl Shining began its expansion and offered masterpieces with exquisite craftsmanship directly to their clients.
For over a decade, Pearl Shining delivered tremendous values to their business partners and satisfaction to their clients.
In 2019, the founders took the opportunity to enjoy retirement and moved on to their next chapter in life.
Under the new normal in 2021, Ella and Johnson's longtime commitment to quality excellence with Pearl Shining inspired their next generation to inherit the business and revolutionize it for the digital and social era. From thereon, a new brand Aela was born - its name a tribute to Ella, and a promise to continue the founders' commitment to delivering excitement with every masterpiece.